First Mac, and now Ofra, Ulta beauty has been stepping up their game lately. Just recently Ulta Beauty released this picture (below) on their social media accounts, along with this message “BEAUTIES! We are SO excited to share this news with you!!! 💖 On April 9th we will officially be live on Ulta.com! 🎉 Thank you so much for all the love and support you have shown us! 😍💕😘”.
According to Bustle, Ulta Beauty will be selling all of Ofra Cosmetics bestsellers, which includes the liquid lipstick, individual eyeshadows, highlighters, primers, the “On the Glow” palette, and Universal Brow pencil. As of right now, the skin care line WILL NOT be available, yet.
But, on the plus side, the pricing at Ulta will be lower compared to the Ofra website.